Coordination.rocks is a project of Will Rogers Market Research LLC.
Most cooperation doesn't fail loudly. It erodes. Not because people don't care, but because the mechanics underneath are fragile. Money becomes awkward. Responsibilities blur. Reminders feel personal. (Kevin forgets to send a couple months' payments, not because he can't afford it, but because it's just not on his mind.) Over time, friction accumulates, and trust gets spent on logistics instead of purpose.
Coordination is the structure that decides whether groups hold together or quietly come apart. When it's missing, every agreement leans on goodwill. When it's present, cooperation becomes repeatable.
We're building systems that take coordination seriously. Tools that absorb the administrative and financial weight so people don't have to manage each other. Right now, that work shows up in small, familiar places: group plans, recurring commitments, and everyday agreements that need to keep working after the novelty wears off.
But coordination scales. The same forces that keep a small group aligned determine whether larger efforts compound or stall. When incentives are clear, responsibilities are shared, and trust isn't constantly tested, cooperation becomes more than convenient. It becomes powerful.
We're starting with modest, practical solutions that prove what coordinated systems can do. From there, more potent forms of collaboration become possible.
We can do more, together.
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